Since 1906. Quality since 1906. Frying. Baking. Expertly crafted by The Olive Oil People, this light tasting, subtle olive oil is made from olives, grown and nurtured by our family of farmers. Pompeian Light Taste Olive Oil is ideal for frying and baking, and makes a great substitute for butter. So go ahead, taste the difference! Please recycle. Farmer owned.