Instant lighting charcoal briquets. No lighter fluid needed. Light the bag! Starts faster. Burns Hotter (Compared to previous product (2010).) Ready in 15 Minutes (Based upon following back label directions.)Ridge Charcoal. I personally stand behind our product and offer you my guarantee of satisfaction. - J.P. Keeter, Owner. Guaranteed Satisfaction. For over 60 years Royal Oak has been proud to provide you with premium quality charcoal briquets. We at Royal Oak stand behind our product and offer our guarantee of satisfaction. We want your barbecue to be successful and if you have any comments or questions please write to us at 1 Royal Oak Avenue Roswell, GA 30076 Made in USA.